The Egyptian State Tourist Authority has launched a UK awareness campaign to make Hurghada the premier destination for UK visitors.
The tourist board has revealed four times as many Germans now travel to Egypt every year than Brits. And with flights to Sharm unlikely to resume in the near future, Hurghada, Marsa Alam, Luxor and Aswan will lead Egypt’s tourism offering to the UK.
Nearly 320,000 Britons went to Egypt last year, and some 61,481 have already travelled during January and February 2018 – up 39.1% on the same period in 2017.