Myrie joins AWG from WebBeds where she was appointed account development manager for the Midlands and Wales in 2018, bringing more than 20 years’ travel industry experience to the role. She was previously a Virgin Holidays sales manager, and has held trade and retail roles with Ramada Hotels and Co-operative Travel.
In her new role, Myrie will look to build new distribution channels for AWG, including with online travel agents and directly with destinations. AWG chief executive Olly Nicholls hailed Myrie’s appointment "another coup" for the group, one that would turn it into "a truly international business".
"With new B2B2C partnerships launching all the time, we constantly need great people," said Nicholls. "2023 is already looking incredibly exciting as we establish new partnerships across our new distribution verticals and go live with our international distribution partnerships in the UAE, India, US and beyond.
"Eloise will lead these partnerships and ensure the AWG brand continues offering a market-leading service and solution to all our partners. Over the past year, we have delivered a strategy that has attracted new partnerships from the cruise, airline, rail and hotel sectors, along with new partnerships focused on the ‘in-destination’, which we will be launching very soon."
