That was the message from TerraVerde directors Marina Bradford and Patrick Richards during TTG’s Fairer Travel Sustainability Forum, in association with the Spanish Tourist Office, on Thursday (7 July).
According to Richards, 45% of attendees said they have prioritised their pandemic recovery plans over sustainability schemes and have struggled to focus on their environmental footprint.
"This is unsustainable," Richards told delegates. "Building back better, with a core, should be integral to the recovery process.
