Aimed at supporting South Africa’s tourism recovery efforts, the partnership between the carrier and tourist board is part of the airline’s "longstanding commitment" to grow the tourism market in the country.
The South Africa Tourism Board will work closely with the airline to support trade partners and tour operators across Emirates’ network to develop and promote itineraries, introduce special packages and promotional giveaways and encourage incentives.
Emirates will also explore opportunities to promote South Africa and encourage travellers to experience the country across its network.
