The privately-owned company, which has operated across Europe for more than 20 years, is rebranding as EuroResorts to reflect investment at its locations.
 
EuroResorts plans to grow the number of locations it offers from 10 to 15 in France, Italy, Spain and Portugal and increase the number of UK and Ireland agents it works with.
 
The Bristol-based company has a new website, euroresorts.co.uk, and redesigned logo to give it a more upmarket image.
 
Rod Jones, EuroResorts director, said: "There has been a huge increase in investment at self-catering holiday parks over the past 15 years, which has seen them improve facilities and infrastructure for a superb customer experience.

Jones added it was now normal for premium parks to offer options such as spas, splash zones and waterparks, plus indoor pools for low-season holidays.

"As the travel sector emerges from the pandemic, we think that families will demand more from their holidays, and self-catering resorts that can provide outstanding accommodation, a wide variety of activities and quality facilities, all at a great price, will see significant growth in popularity,” he said.

“Mobile home accommodation has come on in leaps and bounds too, with more living space, large terraces with pergolas and hot tubs increasingly common.”

He added: "Travel agents will play a key role in helping us reach new audiences. In return, we can offer them direct links into our live availability or their own exclusive allocations.”