Talbot, who previously led on marketing at trade specialist Funway Holidays, joins from Canadian Affair, where he held a like role.

Talbot will assume responsibility for marketing strategies across the group’s Unforgettable Travel, Unforgettable Croatia and Unforgettable Greece brands, which specialise in bespoke luxury itineraries.

In his role, he will oversee for brand marketing, digital acquisition, customer relationship marketing, website development, content strategy and trade marketing, reporting to commercial director Andy Furlong.

Furlong said: “Nick brings a wealth of experience, creative vision and a proven track record in delivering impactful marketing strategies in the travel sector.

“His appointment marks an exciting new chapter for us, as we continue to grow and engage with our audience through innovative campaigns that reflect our passion for unforgettable experiences.”

Talbot added: “I’m thrilled to join Unforgettable Travel Company as head of marketing. The brand offers a unique, intimate way to explore the world, and I’m looking forward to collaborating with the team to inspire more travellers to experience it.”