Cunard received a gold in the Best PR Campaign of the Year (£40,000+) category with the launch of its newest ship, Queen Anne, while CV Villas and digital marketing agency Propellernet were honoured with a platinum accolade in the corresponding under £40,000 category.
Meanwhile, Tui’s Making All-inclusive, Inclusive campaign – on which it worked with Purple Goat – earned the brand gold in the Best Diversity, Equity and Inclusion Campaign category at the awards, held at London’s Marriott Hotel in Grosvenor Square.
G Adventures excelled in the Best PR Stunt or Experience field with its Project Viet-Man effort, while P&O Cruises took home silver in the Best Trade Marketing Campaign for its Shine at Sea push.
Elsewhere, Contiki was awarded gold for the TTG Media-sponsored Marketing Responsible and Sustainable Travel award, with G Adventures claiming second for its GX trade event. Wild Frontiers and holidaycottages.co.uk also placed in the category.
The Best Brand Launch or Relaunch award (gold) went to IAG Loyalty and partner Uncommon Creative Studio, with a high commend for Kuoni’s Go Wow or Go Home effort with ODA. P&O Cruises and partner Pablo London came third for their Reinterpreting Cruising for a New Audience endeavour.
Other winners on the night included Ambassador Cruise Line (Best Media Partnership), Intrepid Travel (Travel Brand of the Year – £5 million-plus marketing spend) and Visit Malta (Destination Brand of the Year).
It was a momentous night too for Finn Partners, which was named PR Agency of the Year, with senior partner Grace Parker picking up the Travel PR of the Year award. The agency also had a hand in three other placed campaigns – two for Tourism Ireland and another for Washington DC and Kings Cross.
Travel marketing landscape ’evolving at pace’
Richard Singer, president of awards organiser CIM Travel Group, said: "This year’s Travel Marketing Awards has been a powerful reminder of just how valuable and vibrant marketing is within the travel industry.
"It continues to evolve at pace, I would argue more so now than at any time in the last decade. Congratulations to all the 2025 winners, your relentless creativity and passion are what continues to drive our industry forward."
Tui and Purple Goat’s campaign achieved 6.36 million impressions and more than doubled searches for accessibility content, while P&O’s Shine at Sea trade campaign led to a 10% uplift in bookings from participating agents, and a 16% increase in value post-event.
Contiki’s campaign, meanwhile, achieved a 29% open rate and nearly 10,000 organic sessions, driving an 82% increase in sales for Africa globally and a 41% uplift in the UK.
The operator was also named Travel Brand of the Year (up to £5 million marketing spend), and took home both the Innovation Trailblazer Award and Best Video or Programme award.
TTG Media managing director Matt Roclawski said: "As part of our mission to build a smarter, better, fairer travel industry, it was great to judge and celebrate exceptional creativity, innovation and strategic excellence in travel marketing, recognising the hard work of brands, agencies and individuals who drive the industry forward with impactful campaigns.
"Congratulations again to all those toasting success and those making the shortlists, particularly those recognised for their commitments to DEI, responsible travel and sustainability in their marketing initiatives."
See the full list of winners from the 2025 Travel Marketing Awards
