Up to 400 buyers and 150 exhibitors are expected at this year’s Latin American Travel Association (Lata) trade event at Chelsea Football Club’s stadium, Stamford Bridge, from 10-12 June.
The three-day gathering includes hosted buyers for the first time, new exhibitors and a revamped seminar programme. More than 50 hosted buyers from 18 European countries are expected to attend. Lata chairman Colin Stewart (pictured) said attendance overall was up by about 10%. “We’re expecting 300 to 400 buyers,” he said. “We’re very excited.”
