White joined Premier on Monday (20 March) after a spell away from the industry having previously held a like role with Titan in 2020.

She becomes part of commercial director Mark Godfrey’s team, and will assume responsibility for Premier’s programmes in the US, Canada, Australia and New Zealand, as well as its cruise portfolio.

White started her 30-year career in travel in reservations at Kuoni Travel, where she progressed to the role of product manager.

After her first spell with Titan, she joined DMG Media as its travel partnership manager before later returning to Titan.

"Jayne brings a wealth of product experience to the role, which will prove invaluable in maintaining strong supplier relationships and further developing our established North America and Australasia products," said Godfrey.

White added: “I am thrilled to be returning to the travel industry and to be joining the Premier Holidays team. I am looking forward to working with all our partners to develop and strengthen the diverse product range even further and contributing to the ongoing success of the business."

White replaces Tim Greathead, who is leaving Premier Holidays next month after 14 years to work as a volunteer in Costa Rica, coordinating and managing expedition projects there. "We are extremely grateful for Tim’s contribution to the business, and we wish him well on his travels to Central America," said Godfrey.