Norey brings more than 30 years’ travel industry experience to the role after cutting her teeth at Tui and Thomas Cook in the 1990s.

She went on to head up trade sales at Kuoni, and latterly spent time with Funway Holidays, Royal Caribbean International and Tradewind Voyages.

Norey joins a roster of experienced consultants at Gail Kenny, including Kay Bustin, Richard Merry, Claire Watson, Hannah Antell and Melissa Kane.

“Amanda brings a wealth of travel experience across retail, online, tour operating and cruise," said Laura Davis, director of Gail Kenny Executive Recruitment. "Most recently Amanda worked in a start-up, which gives an extra dimension of insight when recruiting for high growth and entrepreneurial businesses."

Norey added: "The travel industry attracts passionate, like-minded individuals all striving to offer customers the best experiences. I have been particularly proud of those people I have worked with and coached to progress their own careers.

"This is the driver for working as a consultant for Gail Kenny Executive Recruitment, as there is nothing more satisfying than helping travel businesses find the right management and attracting talent to our fabulous industry."