Keast joined Flexible Autos in the new year from Booking.com where he was head of partnerships and latterly a key account manager. He has previously held roles will rentalcars.com and Holiday Autos, among others, with his career in travel dating back to the early 1990s.

At Flexible Autos, Keast will support global supplier partnerships, with a remit to help develop and enhance their products and support for UK and international businesses.

Group commercial director Jamie Manser hailed the impact of Keast’s appointment for the trade. "Andy has remarkable knowledge and experience of the car rental industry and is highly regarded with our supplier partners.
"We are excited of the added value this appointment will bring to the business and our trade partners."

Keast added: "I can’t wait to meet many new (and familiar) faces and help build on all the successes that makes Flexible Autos the great business it is today."