Parkes will join the business travel consortium this year alongside Abby Penston, who was appointed managing director in 2019.
He will be supporting Focus’ partners in growing profitability and expanding the partnership base.
“I have first-hand knowledge of the considerable strength and reputation of Focus and have known them from their first beginnings in 1999 when as British Midland we were one of the first airlines to support Focus," said Parkes.
The Focus Travel Partnership was established 20 years ago, became a limited company last year and now has 60 members.