Day was founder and chief executive of Affordable Car Hire before it became a “sad casualty of the pandemic” and went into voluntary liquidation earlier this year.
Now Day, who was also previously a director of the ITT, has announced that she has taken up a new role as EMEA (European, Middle East and Africa) managing director for GuestBookings.com, which is a new membership platform offering luxury travel, goods and experiences to “high-value” customers.