Rodriguez will represent Ponant Americas and help to increase brand awareness and sales growth, as well as working with the company’s corporate headquarters teams on several new projects.

Navin Sawhney, chief executive of Ponant Americas, is responsible for company profit and loss, strategy definition and implementation.

Sawhney said: “For the last several years now, Ponant has been building a solid strategy for the American market and has the means to achieve its objectives.

“Given our strong ambitions and the real potential of this market, I am happy to see our team strengthened by the arrival of Edie Rodriguez.”

Rodriguez added: “I have known Ponant for the last 10 years as they have led the global expedition cruise industry expansion and I have always thought that their ships are perfectly appointed to deliver an unmatched cruise experience.

“I am proud to help the Ponant brand achieve recognition and realise its ambitions for growth in USA and the Americas at the level it deserves.”