Charitable Travel – a community interest company – will launch as a Worldchoice Plus member in April.
It will both retail and dynamically package worldwide holidays direct to the consumer via homeworkers and a call centre, with a view to potentially also functioning as a tour operator in the future.
Tilling said Charitable Travel would be as “competitively priced as anyone” – despite customers being able to easily donate a portion of their holiday cost to a charity of their choice – thanks to a unique model, which remains under wraps.
