Wayne Beard, who managed an agency earlier in his career, left his regional sales manager job with JTA Travel Group in July to launch his agency business on the high street in the Lancashire town of Ormskirk.
And to honour his late mum, Joy, Beard included her name in the agency’s name – Pure Joy Escapes – after his consortium, Brilliant Travel, gave the branding the green light.
"Mum died in December last year, and I couldn’t really be away from my family any more," Beard told TTG. “She always said I was the best travel agent, plus all the agents I was meeting through my JTA job were telling me sales were up.
