Marsh, who has 40 years experience in the travel industry having worked for ICT Travel Wholesaler and Pontin’s Holidays, told TTG he set up the business to show people "what the UK has to offer".

"As a youngster, I grew up holidaying in the UK, which inspired me to work in the travel industry when leaving school – and after working in the industry for so long, I wanted to set up my own business," said Marsh.

"Of course we all love to jet away for some sunshine, but the UK has so much to offer, whether it be coastal, country or city."

The company will offer wholesale rates on theatre tickets, hotels, holiday parks and attractions to the coach and touring market.

Agents are encouraged to see what the business can do for them, although it won’t be able to offer commission in the first instance.

"The bounceback has started and I want to be a part of it, hence the venture was born," said Marsh.

"As with all new businesses, it takes a lot of planning and networking, but luckily over the years I have built up many relationships.

"I am excited, enthusiastic, brimming with ideas and am confident the future bodes well for the UK staycation market."

Marsh added he hoped to convince people they have "everything they want or need" for a memorable break "on their doorsteps".

"With a lot of hard work, professional service, creativity and fresh ideas – I know this will be a success," he added.