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From 'floating petri dishes' to record sales, the incredible journey of the UK cruise industry

Government
Will Payne
23 February 2023

From horror stories in the national press to one of the safest means of Covid-era travel, cruise has been on an epic journey throughout the pandemic – with much of this journey taking place behind closed doors before a single passenger even boarded in what is truly now set to be a new era for the sector.

(Credit: Andre Ouellet / Unsplash)

Cruise ships are being retrofitted with shore power connectivity, and more ports are offering hook-up points (Credit: Andre Ouellet / Unsplash)

In February 2020, a month before the UK was plunged into lockdown, the BBC posed the question: Are cruise ships really "floating petri dishes"? If there was ever a headline destined to create a misjudged perception of cruise, it was this.

With the threat of the Covid-19 pandemic still on the horizon, the cruise industry was already facing a crisis of its own after being labelled a breeding ground for germs before it even had a chance to defend itself. There was a time that – for many – cruise was the epicentre of the Covid crisis as the infection ran rampant onboard Diamond Princess in Japan.