The Advantage Travel Partnership will take a “very different approach” to all its future conferences, chief executive Julia Lo Bue-Said has said.
“We are taking a completely different but quite ambitious approach for 2024,” Lo Bue-Said told delegates in Benidorm for the consortium’s annual conference on Monday (22 May).
“Our conferences will all be about giving back, it will embed volunteering, going out into the local communities, it will really start to make us think about as a force for good.”
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