G partnered with Abta LifeLine in September to take 32 UK travel industry members to the summit of North Africa’s highest peak, Mount Toubkal.
The expedition raised £30,000, with money split between LifeLine and G’s non-profit Planeterra, which helps support at-risk communities around the world.
Planeterra will use the funds to aid the San community in Botswana, who it said had been hit hard due to the tourism drought caused by the pandemic.