Acknowledging the airport’s history, the new brand reaffirms the airport as part of the broader VINCI Airports network. 

The tagline – "To be the airport for everyone, whatever your journey" – the airport said, focuses on delivering a personalised experience to meet passengers’ individual needs.

Accompanying the new brand and vision is a multimillion-pound development programme, which includes the expansion and refurbishment of departure lounges to create more modern spaces for passengers, while at the same time considering the airport’s sustainability goals.

It will also focus on accelerating automation in improvements across check-in and boarding, as well as enhanced airfield technology. 

A multimillion-pound upgrade of Gatwick airport railway station is also on-track for completion later this year. 

Jonathan Pollard, chief commercial officer for Gatwick, said: "This is a perfect time for us to launch our new brand and refreshed vision, as we head into our second year of recovery from the global pandemic and look to embark on a very promising chapter of growth."

The new branding can already be seen across many of Gatwick’s digital and social channels, as well as key focal points within the airport.