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Gold Medal sees demand for Australia 'triple overnight'

Government
Will Payne
9 February 2022

The news that Australia will reopen its borders to double-vaccinated travellers on 21 February has driven a "triple-digit growth" in demand for the destination, according to overnight data from Gold Medal.

Three-quarters of the operator's bookings have been taken for departure in the next three months

Three-quarters of the operator’s bookings were taken for departure in the next three months.

Overall, Australia increased its share of sales by 10% compared to the same day last week, with Sydney, Brisbane and Cairns proving to be the most in-demand cities.

With Western Australia retaining its zero-Covid strategy, the focus has been on New South Wales, Victoria and Queensland.

Gold Medal’s interim sales and marketing director, Nick Hughes, said the Australian government’s decision to reopen its border was "the one we’ve been waiting for", and Monday’s news (7 February) "sparked a real flurry of bookings" for the destination.