The initiative by the Department for Digital, Culture, Media and Sport, VisitEngland, and tourism minister Nigel Huddleston will see tourist boards renamed Local Visitor Economy Partnerships (LVEPs) and given a broader remit.
DCMS said: “The scheme will streamline the sector so holidaymakers and visitors can more easily understand what is on offer in a region and plan trips, and make sure local businesses can come together to successfully develop and market their local area as a must-see destination.”
The plan follows an independent review that found an “overcrowded and fragmented” market among tourist boards, also known as destination management organisations (DMOs).
