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Greece bookings up 40% for Thomas Cook

Operators
Jennifer Morris
28 March 2017

Bookings from the UK market are up 6% year-on-year for Thomas Cook Group, with Greece having seen an increase of 40%.

Margins 'weak' due to heavy discounting

For the group overall Cook said it was "beginning to see signs" of people returning to Egypt and Turkey.

The summer 2017 season is 42% sold, 1% ahead of last year, with bookings for the group up 10% compared to a weak comparable period last year when sales were disrupted by “a series of geopolitical events”.

Demand this year is also particularly strong for smaller European destinations including Cyprus, Bulgaria, Croatia and Portugal, Cook said.   

For the summer, in the UK, amid “a more competitive market to the Spanish Islands”, Cook said its focus remained on selling “higher margin, quality holidays rather than pursuing volume growth”.