HAL's UK chief Karen Farndell hints at larger fam programme next year

Business

Harry Kemble

26 September 2023

Holland America Line’s UK and Ireland boss has hailed hosting nearly 100 agents on HAL fam trips the highlight of her first year leading the line’s UK team, while hinting there’s likely more to come in her second.

Karen Farndell, sales and marketing director, Holland America Line — Farndell said offering cruises from Dover gave agents another option

The line has hosted 50 agents on three Alaska fam trip voyages, and another 48 on an 11-day Iberian Adventure sailing that called in Dover on 8 September. Around 350 agents also joined ship visits at five UK and Irish ports this year, with the final ship visit scheduled for October.

Speaking to TTG, Karen Farndell, HAL’s UK and Ireland director of sales and marketing, explained the line’s plan to release details of its expanded 2024 educational programme around the upcoming wave season, which will support its 2025 Dover deployment.

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