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Hays Travel hires Fred Olsen Travel's operations chief Tricia Birmingham to fill commercial role

Operators
Harry Kemble
3 July 2025

Hays Travel has hired Fred Olsen Travel’s tour operations director Tricia Birmingham as its commercial director just days after it was revealed group strategy director Lisa McAuley will join World Travel Holdings UK later this year. 

Tricia Birmingham, Hays Travel, July 2025

Tricia Birmingham will take up her new role at Hays Travel on 1 September 2025 (Credit: Hays Travel)

Birmingham, whose travel industry career spans several decades, will join Hays Travel and sit on the company’s board from 1 September. She will be based at the company’s head office in Sunderland. 

Prior to joining Fred Olsen Travel in 2023, Birmingham held senior positions at Gold Medal, where she helped expand its long-haul travel offerings.