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Hays Travel to relaunch in-house tour operator as 'standalone B2B brand' Vista

Operators
James Chapple
15 November 2023

Hays Travel will relaunch its in-house tour operator – Hays Travel Tour Operating (HTOL) – as a standalone B2B brand in the new year, which will be rebranded Vista.

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Vista's Tracey Luke (L) and Kathleen Molloy (R)

Former Travel 2 manager Kathleen Molloy, HTOL’s sales and product lead since last May, will assume the role of head of sales and product at Vista, while Tracey Luke, who has been with HTOL since it was created in 2012, will serve as Vista’s head of operations.


Hays has confirmed it will create a dedicated in-house product team to drive the brand’s growth, with the aim of providing agents a wider range of beach, city, cruise-and-stay and touring options.