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Hear from Europe's first B-Corp hotel group at TTG's Sustainability Forum

Pippa Jacks
15 June 2022

Delegates at TTG’s Fairer Travel Sustainability Forum will hear how Artiem Hotels – the first hotel in Europe to gain B Corp certification – has put sustainability at the heart of the business. 

Willy Diaz (very back row, with thumbs up) and team celebrate B Corp certification

Sales director Willy Diaz was responsible for driving the family-owned group through the rigorous B Corp certification process in 2021. 

The company, founded in the 1990s by his father Pepe Diaz, has long prided itself on operating efficiently and making a positive impact on the local community. And with B Corp certification under its belt, the company is now a leader in sustainable hotel management.  

Diaz will share not only how this inspiring company is reducing energy use and waste, but also how putting social value and employee empowerment at the heart of the business can boost employee and guest satisfaction, and ensure profitable business growth.