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Help vulnerable families enjoy a holiday for the price of an ice cream

Charity
Tom Parry
4 July 2023

The Family Holiday Charity (FHC) is urging the travel industry to help it send vulnerable families on much-needed breaks – all for just the price of an ice cream.

Ice cream in the sand

To celebrate National Ice Cream Day on 16 July, the charity is asking people to buy one for themselves and then donate £3 – the average cost of an ice cream in the UK – to support its work and “share your moment of joy with a family who really needs it”.

The FHC is hoping to raise £12,000 through the summer appeal to support 20 families across the UK feel the benefits of time away from life’s difficulties.

Kat Lee, chief executive of the FHC, said: “Ice cream is so often associated with being away on a summer holiday and relaxing and enjoying time together with friends and loved ones, but for so many families across the UK, this just isn’t possible.