The company has also revamped its logo and website, as well as launching new customer magazine called Divine Destinations.

The new high street store, due to open late this summer or early autumn, will be located in Derby city centre and will function as the company’s HQ.

“We definitely think there is space on the high street for an agency such as ours,” managing director Sheena Sumner told TTG. “We want to create a modern, warm and welcoming space for our new and existing clients.”

Wonderluxe’s rebrand comes three years after the business was launched by Sumner. “I started the business as a one-woman band, and we are now a team of five and growing,” said Sumner.

She said the agency had enjoyed a bookings boom since England’s Covid-19 travel restrictions were eased with last-minute, long-haul and longer trips proving popular.

The firm has hired three new senior travel consultants in the past eight months, with a combined 68 years’ experience, and took on an apprentice in September.

“For the store, we will be looking for an experienced assistant store manager,” said Sumner. “Due to being so service-led, we are typically looking for experienced people to join the team, but I do believe that skills can be transferrable.”

Web content doubled

To keep step with its growth, Wonderluxe’s logo has been refreshed with a new bright fuchsia colour scheme replacing gold, while its digital platform has been overhauled to include more features, resort and lifestyle content. 
 
“There is probably double the amount of content that there was before," said Sumner. "We’ve emphasised meeting the team, the service that we offer, and a selection of the brands we work with, alongside content in general.

“We offer a full tailor-made service, therefore we don’t offer e-commerce services and have no plans to do this in the future,” she added. 
 
Wonderluxe has also unveiled a new travel and lifestyle magazine, Divine Destinations, as part of the overhaul.

The magazine will be published several times a year and is available in print and online, featuring a wide range of content to inspire customers’ next tailor-made luxury holiday.