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Homeworking group celebrates best sales in 10 years

Financial results
James Chapple
1 June 2022

Spring holiday bookings outstripped pre-pandemic levels by almost 40% at travel group The Midcounties Co-operative, according to its latest financial report, with the group’s homeworking arm The Personal Travel Agents also reporting a huge surge in sales resulting in its strongest first quarter in a decade.

Sheena Whittle, head of The Personal Travel Agents

The company, which includes Your Co-op high street agencies and tour operator brand Co-op Holidays, reported an overall 38% uptick in sales for February to April this year compared to the same period in 2019, and a 39% increase on 2018.

Within the group, The Personal Travel Agents reported similar success with sales between February and April 2022 up 38% on 2019, making Q1 2022 the homeworking business’s best-performing quarter to date. It also hit another new milestone, with 21% of bookings in the period generated by referrals, up from 15% in 2019.