The agency recently revealed ambitious plans of growing to more than 50 branches over the next decade, having opened a flagship store in Morrisons at Birmingham’s St Andrews Retail Park earlier this month.
Devall, who held her position with Midcounties for 12 years, will be tasked with the rollout of multiple branch openings within Morrisons stores “up and down the country” and recruiting new staff members.
She said it was “a fantastic time” to be joining the business, adding: “The positive feedback from over 30 suppliers and partners at our recent launch event has me really excited for the Horizon Holidays brand and the plans for the future.”
Hamza Waris, Horizon Holidays’ chief executive, said: “I’m delighted to welcome Louise to the Horizon Holidays family we are looking forward to creating a really successful and exciting brand for all our current and future colleagues and customers alike.”
