Prue Stone will cover Inghams, Esprit Ski and Flexiski, alongside travel brands Explore, Inntravel and Santa’s Lapland.
She previously had a similar role at Explore.
Stone said: “2021 draws a line in the sand. It is the year our industry has begun slowly opening its doors once more, and now there is an opportunity to rebuild responsibly. We all have a carbon footprint that must be acknowledged and addressed.
“The Hotelplan UK brands are at different points in this journey, with varied product offerings and customer base.”
She said strategies would involve communities based in the destinations served by the operator.
