UKinbound’s latest members’ survey found that while 56% of its members work with smaller accommodation providers and 73% believe such partnerships are “relevant to their business”, only 53% of tour operators and 36% of attractions work consistently with such providers.
However, UKinbound’s survey also found these providers lack awareness of the “revenue and benefits” afforded by a strong relationship with the travel trade.
Among the key factors, identified by UKinbound, holding companies back from working with smaller accommodation providers was the ability to book group accommodation.
