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How Travel Counsellors plans to become 'a £2 billion business within seven years'

In depth
April Hutchinson
25 November 2024

Having surpassed £1 billion in sales in 2024, Travel Counsellors is heading towards its next milestone: £2 billion. In an industry that was on its knees four years ago, this target could seem bonkers. But listen to CEO Steve Byrne and it all starts to make sense. 

Steve_Byrne_Travel_Counsellors_Conference_2024 (Credit: Travel Counsellors)

Travel Counsellors' Steve Byrne says more millennials are seeking trusted advice (Credit: Travel Counsellors)

Speaking at the company’s largest ever annual conference, held at the weekend in its home town of Manchester, Byrne said most of the growth will be from helping existing Travel Counsellors “and those that have yet to join us” to be “even more successful”. 

Byrne led a management buyout of the business in 2014 and believes there’s plenty more to come in terms of growth. “We’ve got a broad target, and within five-seven years we will double the sales of the company to get us to a £2 billion business.