The company, which is currently upgrading its existing fleet to cut CO2-emissions by 25% and NOx by 80%, has highlighted its Bergen to Kirkenes route as an "ideal starting point" for the development of the zero-emission passenger ships.
Hurtigruten Group chief executive Daniel Skjeldam said the Norwegian coast is an "ideal location" for this kind of "game-changing" project.
"We are excited to announce our most ambitious sustainability initiative to date; creating solutions for zero-emission passenger ships, using the Norwegian coast as the ideal case," he added.
Hurtigruten Norwegian Coastal Express hopes to utilise its 34 ports of call to expand future infrastructure for green energy, with several ports planning to expand shore power connectivity.