The World Is Waiting marketing initiative is running throughout February and March, and If Only is providing agents with a range of marketing materials, ranging from flyers to social media offers.
The tour operator will also provide agents and their customers with offers to the US and Caribbean featuring BA flights, as well as upgrade options for premium economy and Club World with the airline.
If Only has also recreated a campaign “hub” on Google Drive to allow agents to download posters and price offers to tempt their clients.
Agents will have the chance to win a place on an If Only fam trip, which will be awarded to the top eight bookers at the end of the campaign. This applies to bookings made from 1 February-14 March, with extra entries for those agents who book premium cabins on BA flights.
