Cooper, an industry veteran of 36 years, has been tasked with growing all brands and products in the north of England and Scotland. 

“Already a well-known figure in the industry, and with a passion for walking and skiing, [Cooper] will bring something unique to the team when educating our agent partners,” head of agency sales Julie Franklin said.

“Our strategy moving forward is to grow an even stronger trade partnership across Inghams and Santa’s Lapland, both on the high street and within the homeworking community, particularly around our Inghams Walking product.

“With Charlie being well placed in the North, Sasha Darling in the South and our new partnership executive Frankie Welchman supporting our agents with day to day queries, marketing support and events, we are in an excellent position to drive even more business and sales through the trade.”