Cheshire-based Inspire Europe has launched its first-ever "giving back" campaign, which will see it donate 1% of the profits it makes during peaks to efforts supporting dementia care.
Inspire chief Lisa Henning said the campaign had chimed with customers
A small portion of the proceeds from sales achieved this January and February through Inspire’s online and call centre operations, plus its 90-strong network of homeworkers, will be donated to Dementia UK – a specialist nursing charity providing dementia support and advice.
"Holidays are integral to memory making, both pre and post dementia diagnosis," said newly promoted Inspire Europe chief executive Lisa Henning. "As a team, we therefore felt Dementia UK would make a fitting beneficiary.
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