This is the latest in a series of recent acquisitions, aimed at fuelling growth and further strengthening Intrepid’s global operational capability and DMC network.
Perth-based JOOB runs trips in every Australian state and territory (except Australian Capital Territory) with depots in Perth, Adelaide, Alice Springs, Hobart and Melbourne. It also operates seasonally out of Darwin and Cairns.
JOOB is made up of three brands – walking company Inspiration Outdoors, adventure tour specialist Waratah Adventure Tours and Perth kayaking business Sea Kayak Rottnest Island.
The JOOB acquisition will bolster the growth of Intrepid’s DMC in Australia, which was set up in 2021 to respond to the growing demand for local travel, and support Intrepid’s vertical integration structure.
Under the deal, JOOB chief executive Simon Mendelawitz will join Intrepid as general manager of its Australian DMC. In Australia, Intrepid has grown its range by 45% since 2019 and offers 66 trips, in all states and territories (expect ATC).
"We’ve built exceptional global operational capability over the years and Intrepid’s vertical integration has been a core part of our strategy," said James Thornton, Intrepid’s chief executive. "However, the missing piece has been our own DMC in Australia. JOOB completes the puzzle.
"I’m delighted to welcome Simon and the JOOB team to Intrepid. Together, we will develop even more exceptional trips for our own customers, as well as other leading travel brands, taking more travellers to the most remarkable and rugged parts of Australia."
