Intrepid is regarded as one of the biggest exponents of responsible travel, but has been told not to use the phrase “planet-friendly” in its ads because the ASA said the wording did not take into account the effect of flying to a destination.
Intrepid to review approach to advertising after ASA rap
Operators
Gary Noakes
31 May 2023
Intrepid Travel is reviewing its approach to marketing following a complaint to the Advertising Standards Authority (ASA) over an environmental claim in one of its adverts.
The ASA's green ruling means a rethink at Intrepid and other travel brands
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