McGuire joined Intrepid in August 2022 as general manager, UK sales and marketing, and oversaw 60% revenue growth in 2023 versus 2019, as well as record January sales earlier this year.
She will take up her new chief marketing officer post on 1 April, reporting into Intrepid chief executive James Thornton, but will remain UK-based.
McGuire will work closely with Intrepid’s new president of the Americas, Leigh Barnes, who was formerly chief customer officer, during a transitional period.
Her remit will span a range of global departments, including brand, PR and communications, and customer and experience, the latter being a new addition to Intrepid’s CMO portfolio.
