Bates, who was previously trade relationship manager since joining in 2019, will focus on the operator’s commercial and strategic partner opportunities.

He will oversee ITC’s new-look team which includes Vicky McGlynn, who takes up her new role as trade partnership executive later this month.

McGlynn joins ITC’s trade team from her sales role at Inspiring Travel, where she worked with agents partners specialising in European enquiries.

ITC said McGlynn had worked closely with its trade team in her previous position supporting “numerous” events and engagement activities and the new role would further develop her account and relationship management skills.

Di Selby, ITC’s trade partnership director, said: “This change recognises the amazing talent we have within the group and reflects our commitment and support of our people. We think Gary and Vicky will continue to do very valuable work for our trade partnerships.”

Bates said: “Trade partnerships are paramount to everything we do and we look forward to continuing strong relationships with our key accounts, as well as nurturing new business.”

McGlynn added: “Working with the trade has always been a focus of mine, so joining Gary and the team is the perfect opportunity for me. I’m grateful that ITC has a people focused culture and that they continue to support and recognise internal career development. I’m looking forward to working closely with Gary and re-engaging with agent partners over the coming weeks.”