Skip to main content

ITT 2021: Communication 'most powerful asset' in rebuilding travel

Government
Will Payne
12 September 2021

Advantage Travel Partnership chief Julia Lo Bue-Said has urged the travel trade to continue to communicate with the UK government and their consumers to help rebuild the industry.

‘Behind every travel businesses there are real people,’ said Lo Bue-Said

Her comments came as she addressed ITT delegates at the 2021 ITT Conference onboard MSC Virtuosa on Sunday (12 September). 

Lo Bue-Said said the industry "has a responsibility to be heard" but warned that being heard was "not the same as being listened to".

"We are still in a very precarious place as the industry fights for its survival," she continued. "Looking forward, we need to look at building resilience in our businesses, but also for our industry.