Skip to main content

ITT 2021: 'Seacations saved the cruise industry', says MSC boss

Cruise
Will Payne
12 September 2021

MSC Cruises’ UK chief Antonio Paradiso has said this summer’s domestic "seacation" season has "saved the cruise industry" by helping lines build back consumer confidence and attract new customers.

Antonio Paradiso, MSC Cruises

Antonio Paradiso will assume responsibility for Explora Journeys in the UK and Ireland

Paradiso, speaking at the 2021 ITT Conference onboard MSC Virtuosa on Sunday (12 September), described the past 18 months as a "real, real challenge" for the sector. 

"Week after week we realised the threat was becoming more and more of an issue for our cruise members.

"It was very sad. Since then it’s been a real challenge. Words like refunds and future cruise credits (FCCs) became the new normal. It’s been challenging, but we are the travel industry and we never give up. When the game gets tough the tough get going."