Jet2holidays scoops WTM award for pandemic response

The operator was nominated for the accolade by TTG, WTM’s UK media partner, for its hard work and that of low-cost airline Jet2.com in supporting both customers and agent partners during such a tumultuous year.

WTM London’s senior director, Simon Press said companies chosen for World Travel Leaders awards were “truly representative of what is good in our industry”.

Jet2holiday’s head of trade Alan Cross received the award from TTG Media group editor Pippa Jacks during a virtual ceremony on Monday (2 November).

In an interview with Jacks after accepting the prize, Cross said Jet2holidays had already seen “a steady but positive start to 2021”.

“It’s early days so we don’t know which way that’s going to go, so it’s very interesting. What we’re concentrating on is doing what we do best – offering good value, free child places, promotions and added value – to encourage those bookings to come in.

“The speed at which certain destinations are selling at is quite phenomenal – others need hard work and a bit of a push. So really, it’s business as usual as far as that goes.”