The Holiday Saving Experts campaign aims to help agents promote the value to customers of booking a package holiday with Jet2.
Jet2holidays is also running a competition for independent agents to help save £1,000 each month off their business bills.
To be in with a chance of winning, agents must promote the new campaign to customers in their shop window or on social media.
Five winners will be picked over five weeks and Jet2holidays will pay up to £1,000 off their business bills every month for November to February.
Jet2holidays is also asking agents to provide their own tips on social media to help their customers’ money go further and its trade sales team will be providing in-store branding, social content and Holiday Saving Expert badges for agents to wear.
Steve Heapy, chief executive Jet2holidays, said: “The strong demand tells us that holidays are something our customers continue to view as an absolute essential, and that our award-winning package holidays are the right product for them.
“However, we know that some customers are increasingly price-conscious, so we want to give our independent travel agency partners all the tools and knowledge so that they can assure customers and position themselves as trusted experts.
“There are many qualities that make Jet2holidays the perfect product for price-conscious customers, such as our award-winning service, product variety, range and choice. This campaign is all about highlighting those qualities to independent travel agency partners, as well as giving them all the support they need in line with our partnership approach.”
