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Jet2holidays unveils 'heavyweight' trade-focused peaks campaign with agent offer

Operators
Harry Kemble
21 December 2023

Independent travel agents and homeworkers have helped Jet2holidays design its new peaks campaign, which features a £60 discount for customers who book through the trade.

Alan Cross 2023.jpg

Jet2holidays' Alan Cross has encouraged agencies to expand quickly at the beginning (Credit: Jet2holidays)

The UK’s largest tour operator believes its Prepare2Peak campaign offers agents the knowledge, tools and level of incentivisation to “drive more footfall, enquiries and sales during the peak booking period”. 


Alan Cross, travel agent relationships director at Jet2holidays, said he and the Jet2holidays team are confident the campaign will “drive our biggest and best peaks via the trade ever”. 


Through the campaign, travel agents can offer their customers £60pp off all Jet2holidays bookings made via the trade. This is an extra £10 off when compared to the direct customer offer.