Passengers now have the option to replace a portion of their flight’s conventional jet fuel with SAF via a partnership with climate tech company Chooose. Payments are used to cover the increased cost of SAF compared to normal kerosene.

JetBlue’s ambition is to convert 10% of its fuel consumption to SAF by 2030, but SAF currently only amounts to 0.3% of its total use.

“The call from our customers for more sustainable air travel has only got louder and louder,” said Sara Bogdan, JetBlue’s director of sustainability and environmental social governance. 

“With this new platform, customers are now able to measurably reduce the environmental impact of air travel, as well as join their voices with JetBlue and our growing list of partners as we work and advocate for a more sustainable future of aviation.”
 
JetBlue has been flying regularly using SAF from its California airports in San Francisco and Los Angeles, partnering with two suppliers, and has signed deals with another three.