Former Abta chairman and Thomas Cook boss John McEwan has been appointed chairman of ski transfer specialist Ski-Lift and sister brands Golf-Drives and Sea-Lifts.
Managing director Richard Smith said McEwan’s appointment came at an exciting time for the business as it seeks to “expand and develop” following recent investment.
“We’re delighted to welcome someone of John’s stature in the industry to our business,” said Smith. “His leadership, advice and expertise will be invaluable as we look to expand and develop the company into new areas.
“Following recent investment, we can now explore a wealth of new opportunities that were previously out of our reach.
“The overall airport transfer market is estimated to be worth £17.1 billion by 2023, and we are now well placed to take full advantage of this. We look forward to exciting times ahead.”
McEwan added: “Airport transfers are an important component of the holiday experience and the reassurance of knowing you have safe, reliable transfers when you arrive at your destination airport can’t be underestimated.
“Ski-Lifts, along with the sister brands, has achieved impressive growth in the past 15 years. They have a dynamic team and I believe there is great potential for further expansion. I look forward to working with them to identify other high-growth vertical sectors to develop into.”
McEwan started his career as a Cook trainee. By the age of 36, he had rising to the role of UK managing director and later became MD of Cook’s international business, introducing the company’s famous “don’t book it; Thomas Cook it” strapline.
In 2000, he was appointed managing director of Lunn Poly, and later became retail director of Tui, before heading up Advantage Travel Centres in 2004. He was elected Abta’s first chairman in 2009, serving a four-year term.
He is chairman of Holidaysplease, EFR Travel Limited, Amber Road Travel and Latin Routes, and chairs the advisory board of Travel Ledger.